Piramal Consumer Products
Piramal Consumer Products Division (CPD) is one of the fastest-growing businesses of Piramal Pharma Limited. It is among the leading players in the Indian self-care space, with established brands like Littles, Lacto Calamine, i-pill, Tetmosol. Polycrol and Tri-Activ, among others, in the Indian Consumer Healthcare market.
The CPD portfolio consists of branded consumer healthcare and wellness products, primarily in areas of routine health disruption and proactive care, expanding across key over the counter (OTC) categories such as Analgesics, Gastro-Intestinal, Hygiene, Skincare, Vitamins and Supplements, Women Care, Baby Care and Kids’ wellness.
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Currently ranked 5th in the OTC segment, the CPD business has a reach of 70 million consumers per month. Most of its brands are either No. 1 or No. 2 in their respective markets and product category. With Customer Centricity at the core of its actions, the CPD business is focused on building power brands through investments, developing new products driven by consumer insights and directly reaching out to consumers.
Awards and Accolades
Effies Gold for i-activ menstrual cup ‘Talk to your sis” campaign
Effies Silver for i-activ menstrual cup in the product innovation category
Top 15 India’s Best Workplaces In Pharma by Great Place to Work
OTC Company of the year, Twice in a Row by ETHealth
Best Sales Automation (in CPG) Awarded by Bizom
Ever highest on I-range portfolio Crossing 60 crore+, 34% growth
Our Products
Little’s
Founded in 1980’s Little’s has garnered great trust amongst Indian mothers over the last three decades.
Today Little’s is one of India’s favourite baby care brand with offerings for different life stages of a child from 0 to 4 years of age. Trusted by mothers for their quality products.
CIR
CIR Premium Adult Diapers are an effective solution to incontinence for your loved ones. Made of soft & breathable fabric that has quick absorption, CIR Premium Adult Diapers also have a refastenable tape at the waist for easy adjustments & maximum comfort. Also equipped with a wetness indicator for convenient usage. The diapers also have thigh cuffs to prevent any kind of spillage. Enriched with the goodness of Aloe Vera for smooth & clean skin.
Polycrol
Polycrol, a heritage brand with over 40 years of history, has provided Indian consumers fast relief from acidity and thus has carved out a special space for itself in consumer minds. The brand has a strong equity in the eastern region of India, built on prescription from doctors. It continues to be a market leader in the eastern geography. Polycrol is a leading Liquid Anatacid Brand in Eastern India.
Tri-Activ
Tri-Activ All-in-One dishwasher tablets are formulated with activate enzymes that clean residue on utensils used for Indian style of cooking. Tri-Activ All-in-One dishwasher tablets does the job of Detergent + Rinse-Aid + Salt, thereby reducing the need to use 3 different products. The efficient cleaning technology removes tough grime and grease with no surface damage.The dishwasher tablets is formulated to remove tough Indian grease and stains.
Sloan's
Sloan’s is a heritage pain relief brand helping kill pain since 1901. Sloan’s provides quick action and lasting relief from joint pain, neck pain, shoulder pain, low back pain, sprain, and muscular aches. Sloan’s contains Capsaicin which gives it a unique heat action. It also contains powerful analgesic & other pain-relieving ingredients such as Methyl Salicylate, Menthol & Eucalyptus Oil providing faster penetration thus making Sloan’s an ideal solution for effective pain relief. Sloan’s is available in three formats i.e., Balm, Liniment & Spray.
Nixit
Do not give up on your willpower to quit smoking for those short-lived moments of nicotine craving. If you are headstrong about quitting smoking, support your decision with Nixit Nicotine Lozenges 2mg, the easy way to quit smoking. Nixit Nicotine Lozenges are based on Nicotine Replacement Therapy (NRT) approved by the WHO and US FDA. The underlying principle of NRT is to give small and decreasing doses of nicotine throughout the therapy to help smokers gradually leave cigarettes over the course of 3 months without having to go through extreme withdrawal symptoms. The best thing about Nixit Lozenges is that you do not have to chew it and hence, keep your jaw at rest throughout NRT and still have a fresh, pleasant feeling in the mouth.
Bohem
BOHEM is launched as Piramal’s entry into the Men’s grooming category. As probably construed from the name itself, BOHEM takes its origin from the Bohemian culture where everyone, especially men led an unconventional way of life. BOHEM is getting launched with 3 products, viz. Beard Growth & Nourishing Oil, Hair Removal Foam Spray & Underarm Roll-On
Digiplex
Digeplex is a trusted digestive brand helping to provide relief from Indigestion since 1962. With its national presence, Digeplex has strong equity throughout especially in the regions of UP and Bihar. Available in the Liquids and Tablets format, it is loaded with powerful enzymes that help in the digestion of complex carbohydrates and proteins in our food. It provides relief from Indigestion and its symptoms like bloating, burping, and gas. With Digeplex, Digest Anything!
